The SEO Intent and Brand Dependency Report 2025

Your traffic might look fine.

But under the surface, your content strategy could leak opportunity, or worse, over-rely on brand queries without you realizing it.

This report unpacks how the most visible SaaS companies on the internet, names like Grammarly, OpenAI, ClickUp, Slack, Dropbox, HubSpot, and Trello, balance search intent, branded vs non-branded keywords, and content efficiency to dominate SERPs.

And more importantly? It shows how to apply the same lens to your site starting today.

You'll learn to:

• Diagnose which keyword types (informational, commercial, transactional, navigational) are over- or under-performing
• Justify strategy shifts using intent-based traffic benchmarks
• Spot brand dependency risks before rankings drop or traffic plateaus
• 🎁 Bonus: An intent audit template to help you prioritize keywords that align with user intent, drive meaningful traffic, and support conversion goals

Ideal for:

• Organic search consultants tired of looking at surface-level keyword tools
• Content marketing and SEO folks looking to link strategy to performance
• SaaS growth teams balancing brand, product, and TOFU visibility
• Consultants who want to impress clients and spot growth levers fast

📘 See how 21 SaaS giants earn 1.75B+ visits and what you can learn from them